The Museum Social Media Cultures Research Network aspires to understand the transformation of behaviours, practices and values in and outside the museums developed by the use of social media. 

The network is dedicated to fostering collaborative exploration and understanding of the dynamic interplay between museums and social media platforms. Our mission is to cultivate a vibrant community of researchers committed to advancing knowledge, innovation, and best practices in this evolving intersection.

This Network is co-founded by a group of researchers across the globe (Founder: Dr Sophia Bakogianni and Founding Members: Ms. Emma June Huebner, Dr Cassandra Kist, Dr Blaire Moskowitz, Dr Arran Rees, Dr Angeliki Tzouganatou).